Brands
The concept: adapted routines
Using our products is as simple as 1, 2, 3 and 4! An ideal routine consists of these four steps: cleansing, detangling, moisturizing and nourishing.
Each of these textures has its own adapted routine that also meets other specific needs: fine hair, oily scalp, hair transition, psoriasis, itching...
Our evolution and events
Les Secrets de Loly has evolved enormously through exchanges with its community. From developing new packaging to marketing new products, Loly has surrounded herself with skilled people who share her values. That's why the team has been taking part in the Foire de Paris since 2009, and in the NATURAL HAIR ACADEMY since 2012, an annual salon dedicated to natural and textured hair. Several of our products have won awards at this not-to-be-missed event: the Perfect Clean was voted best shampoo in 2017, the Kurl Nectar best leave-in in 2018, and the Growth Serum best oil in 2018 and 2019.
Natural products, their composition...
Our products, based on natural active ingredients and fruity, enchanting fragrances, aim to satisfy every desire. Our primary aim remains the same as Loly's at the outset: healthy products, free from petrochemicals and ingredients that could damage hair's health.
Products with the COSMOS NATURAL label certified by Ecocert Greenlife according to the COSMOS standard.
37 years' experience in natural cosmetics
With over 37 years' experience, the Inéal laboratory specializes in the design and marketing of phytocosmetic products. Our mission is to offer you the very best in hair care products, using the benefits of nature to combat scalp problems and disorders, and to provide deep hair care.
The laboratory was founded in 1987 by Marc Charvet. A connoisseur of phytotherapy and passionate about plants and the environment, he developed a 100% natural hair regenerator designed to solve the problems associated with hair loss. It was an immediate success.
In 2003, the Marc Charvet laboratory became the Inéal laboratory. Martial Hardy, the current Managing Director, took over the reins of the company. His aim is to develop the laboratory's product range, while retaining the spirit and philosophy of Marc Charvet:
"Using the benefits of nature to get the best out of hair products!"
The various ranges and brands we offer are recognized for their effectiveness by hair care professionals and the medical profession alike. Constantly researching active ingredients for hair care, the Inéal laboratory is committed to ensuring the good health of your hair and scalp.
Since it was founded over 50 years ago in Alsace, COIFFANCE Professionnel has embodied eminence in the world of hair care products. The adventure began with passionate hair experts who decided to combine traditional craftsmanship with scientific innovation to create products that are both effective and respectful of the hair. Over the decades, the company has evolved, establishing itself as an undisputed benchmark thanks to a constant quest for perfection.
The very essence of COIFFANCE lies in its commitment to quality, with cutting-edge formulations featuring botanical active ingredients rigorously selected for their beneficial virtues. The brand's longevity is the fruit of an unceasing quest for innovation and perpetual inspiration, enabling the creation of hair care products that fully reveal the beauty of the hair.
Located in Villé, Alsace, the COIFFANCE Professionnel factory covers 4,500 m2. This is where the magic happens, with respect for nature. The company's approach is a responsible one, with a strong focus on recycling industrial waste, continuous improvement of formulas and a growing commitment to naturalness. This environmental ethic is deeply rooted in COIFFANCE's day-to-day operations, reflecting a constant desire to preserve the environment while guaranteeing superior quality hair care products.
Today, COIFFANCE Professionnel continues to be a major player in hair cosmetics, celebrating more than just hair beauty, but also a strong ethical commitment.
Since 1964, Kérastase has been enhancing all hair types with high-performance formulas and increasingly personalized care routines. The brand's signature ritual is based on the expertise and professional excellence of the hairdresser, with a 3-step routine: bathe, treat, texturize.
Kérastase benefits from its international reputation to offer ever more effective treatments.
Kérastase's main mission is to design hair care products adapted to all hair types. To achieve this, Kérastase institutes rely on the very best in innovation. Thanks to the know-how of l'Oréal's Advanced Research laboratories, Kérastase is able to offer ever more adapted products. Hairstylists carry out diagnostics based on hair type, in order to propose an adapted care program. This is why Kérastase develops ever more innovative products. Women's beauty is one of Kérastase's major concerns. That's why every Kérastase product is carefully designed to meet customer expectations. The institutes are true spaces of relaxation dedicated to beauty. The salons boast a refined style in keeping with Kérastase professionalism. Between luxury, well-being and comfort, you'll enjoy an extraordinary experience in Kérastase salons. The Kérastase skincare range is extensive (Nutritive, Résistance, Réflection, Spécifique...).
You'll find the right formula to restore your hair's shine and radiance. With our at-home program, you can take care of your hair the way you want.
L'ORÉAL PROFESSIONNEL "The expert professional brand, partner of hairdressers, to dream, excel and succeed together".
The tecni.art styling range combines the most advanced technology with the freest creativity. Tecni.art is a complete range of products that wash out easily without leaving residue, with light, high-purity, non-sticky textures and no superfluous products. Styling at the cutting edge of fashion and modernity. Backstage at fashion shows, in salons the world over... tecni.art meets every creative desire, whatever your mood: setting, volume, smoothing...
Versatile cuts and styles to suit your mood. A spritz of spray, a dab of gel or a drop of serum to give your cut the look of an angel or the allure of a demon... The choice is yours! Thanks to tecni art products and the best professional techniques, you can recreate the styles in the collections at home, step by step. From supple shaping to intense shine and plated effects, you too can become a styling pro.
The ultimate styling tool
ghd Stylers offer the ultimate in versatility for all hair types. Sculpt curls, waves, light movements or get impeccably smooth hair...
The Ghd Styler offers unique styling ease thanks to its rounded body. It's always easier for you to create curls, movement, waves...
ghd stylers ensure perfect safety thanks to the new sleep mode: if the styler® is not used for 30 minutes, it automatically goes into sleep mode.
Your styler® will always be at your side thanks to its universal voltage: demand the best performance anywhere in the world!
Get impeccable, unrivalled styling results thanks to exclusive digital technology that self-regulates heat according to your hair type.
High-performance ceramic plates guarantee perfect results in a single pass.
Away from the beaten track, choose the exceptional.
Velecta Paramount Paris is the recognized world leader in Technology Applied to Professional Hairdryers, and the source of ergonomic designs for the entire profession. It guarantees unrivalled performance, with quality and reliability confirmed by the most demanding hairdressers worldwide who work with Velecta Paramount Paris hair dryers.
Sweo Care styling products:
When efficiency rhymes with rarity and preciousness...
Hairstyling products by Sweo brand are innovative hair cosmetics and colorants. The range's treatments are formulated with precious active ingredients, with restructuring, repairing, sublimating, protective properties... and much more!!!!
The brand is distributed exclusively to hairdressing professionals. Discover the brand exclusively at partner hairdresser Mickaël PIEGAY. Sweo Care haircare products are not always readily available: we offer you the chance to enjoy a unique experience and an incomparable moment of care and well-being. Come and discover our hair care products now
Sweo Care favorites!!!
Long-lasting Brazilian straightening (6 to 8 months) and Botox treatment (3 to 5 months):
- Brazilian discovery straightening: For everyone, with apple stem cells, rich in vitamins.
The new straightener with 100% natural active ingredients. It is designed for all hair types: highlighted, (un)colored or even straightened. It reduces volume and protects against UV rays. Suitable for children and pregnant women.
Based on stem cells from a rare variety of Swiss apple, its regenerating and smoothing effects are unique.
DURATION : from 6 to 8 months, with the home care range.
The maintenance range is recommended after straightening. It includes a shampoo and a mask.
- Guaranteed free of formaldehyde and derivatives
- Perfect stiffness and brilliant shine
- Reduced volume, strong, soft and silky hair
- Stem cells regenerate hair fiber
- Botox Reconstructive Treatment: Repairs, strengthens and shapes hair
The first rejuvenating treatment based on botulinum toxin and repairing active ingredients. It repairs hair down to the cortex and facilitates styling, but does not smooth.
From the very first application, hair is repaired, restructured, strengthened and reshaped.
DURATION : from 3 to 5 months with the maintenance range.
- Slows hair loss
- Removes split ends
- fills hair fiber gaps
Created and designed to revolutionize hair care, Beauté Hair Professionals has been focusing its research on pure keratin for over 10 years. A natural protein that protects, smoothes and repairs, the formulas developed by their laboratories offer the very best in technological innovation for restructuring the hair fiber.
Why choose Hair Professionals beauty products?
To enhance all hair types, we've designed non-greasy care products enriched with Pure Keratin and Argan Oil.
Our beauty masks are unique in that they can be applied from root to tip to rebalance the PH of even the most sensitive scalps, rebuild hair fibers and provide moisture and nutrition.
Our care protocols are able to take care of all hair types, from scalp to ends.
La Beauté shampoos are salt- and paraben-free cleansing bases that prepare hair for treatment masks.